ABOUT “THE ROCKY”
For those who desire a life enriching, shared experience to broaden their artistic culture, the Rocky Mountain Performing Arts Center will become a focal point. Residents and visitors of Estes Park, from Larimer County, the state of Colorado and beyond, seeking distinguished performing arts will be drawn to this state-of-the-art facility. This privately funded project will impact the learning of arts locally, elevate local performances, and offer a professional resource for local and national performing arts groups. The Rocky Mountain Performing Arts Center is believed to be one of the biggest economic development and urban re-development projects for the Estes Park community in more than 25 years.
The concept for The Rocky Mountain Performing Arts Center is to offer high-caliber performing arts theater as well as to create a town-gathering center that includes visual arts displays, arts education, recording studios, and full service food and beverage service in a stunning setting for the residents, artists, and visitors of Estes Park.
The dream to build a performing arts center in the Estes Valley has been alive for some time.
While earlier attempts generated local interest, they did not include the dynamic performance venue, exciting program plan, and sustainable business model developed by EPIC leadership. Nor did other efforts have the long-term commitment, professionalism, and diverse experience that the EPIC team brings.
Early attempts included:
First Attempt: “Friends of Stanley Hall” (FOSH) was formed in 1998 to generate financial support to renovate a facility at The Stanley Hotel into performance space for Estes Valley performing arts groups, estimated to be 18 in number. The fundraising goal was not being achieved in a timely manner and the project was abandoned. The $475,000 raised from 265 individual donors was turned over to the Town of Estes Park, which would serve as fiduciary until a replacement project was developed. The Town voted in 2013 to commit the FOSH dollars to EPIC, provided that they are able to start construction before January 31, 2017. However, these dollars have not yet been counted toward our capital campaign progress.
Second Attempt: “The Supporters of the Performing Arts” (SOPA) was formed in 2006 to raise funds for a more sophisticated performing arts center to be built on land provided by the Town of Estes Park. This project was to be built by the Town, managed by the Town, and funded primarily from donations. While providing performing space for the local groups was paramount, the plans also focused on attracting some nationally acclaimed presentations. After this effort stalled, there was consensus that the location provided by the Town was controversial and the dominant role that the Town required was not widely embraced by the philanthropic community. EPIC leaders also felt the SOPA effort did not include a sustainable business model that could weather varied economic seasons.
The New Approach. Estes Performance, Inc. (EPIC) was incorporated in 2011, creating a new direction when the SOPA effort did not move forward. EPIC was ready to carry the project and capital campaign to the highest level of success. A new Board of Trustees was formed replacing the SOPA Trustees and is now fully operational as its own 501(c)(3) known as EPIC, dba Rocky Mountain Performing Arts Center. SOPA, Inc. merged with EPIC in 2012, bringing a pool of valued leaders and potential donors to the RMPAC project.
Based on potential construction costs between $18 to $25 million and an annual budget in the range of $2.75 to $4.75 million, Estes Park will realize between $69 and $106 millionof economic impact through the Center’s construction period and its first 5 years of operation.
Source: U.S. Department of Commerce, Bureau of Economic Analysis - RIMS II Multipliers
A specific projection will be made once a new Center construction cost can be made and a new operating pro-forma is developed for the Stanley Park site.
The Rocky Mountain Performing Arts Center Board of Trustees is made up of twelve individuals with extensive senior-level experience in corporate and commercial business, hospitality, higher education, municipal government, and arts administration. As the project develops, the Board can be expanded to include members representing national and local interests. All current members of the Board of Trustees have given to the capital campaign to date and are fully engaged in project planning and campaign fundraising. A Steering Committee comprised of distinguished business and community leaders from the Estes Park area and from around the nation will be recruited.